Brazil, Argentina, Ecuador, and Guyana Highlight Latin American Excellence to Global Tourism Industry Leaders at World Travel Market London 2024

Tuesday, November 5, 2024

Taking place from November 5 to November 7, 2024, at ExCeL London in the Royal Victoria Dock, the World Travel Market (WTM) London stands as the ultimate gathering of global tourism professionals. Each year, this prestigious event serves as a central hub for knowledge-sharing, networking, and business development across the travel industry. For 2024, tourism boards from Brazil, Argentina, Ecuador, Guyana and more will bring a vibrant Latin American and Iberian presence to the event, showcasing their unique travel experiences and diverse offerings. These regions will appeal to a broad audience of industry leaders, media, and travelers eager to explore the world’s most dynamic destinations.

WTM London 2024 will be an expansive event, with 3,875 exhibitors from around the world representing a full spectrum of services within the travel and tourism sector, from destination marketing to transportation and technology solutions. The event will see representation from 184 countries, providing attendees with a truly global outlook and the chance to engage with professionals from every corner of the world. Over 43,700 attendees are expected, making WTM London one of the most resourceful networking platforms for those aiming to make meaningful connections within the industry. With 29,075 pre-scheduled meetings already on the agenda, the event ensures that participants can maximize their time and focus on high-impact discussions and partnership opportunities.

Brazil Tourism

Brazil Tourism will bring the vibrancy and vast diversity of South America’s largest country to WTM London. Representatives will feature the country’s iconic attractions, from the lush Amazon Rainforest and the Pantanal wetlands to the lively Carnival celebrations of Rio de Janeiro. Brazil’s tourism board will emphasize eco-tourism developments, with a focus on conservation areas, nature-based travel experiences, and community-centered tourism initiatives. Through dynamic presentations and engaging visuals, Brazil aims to attract adventure seekers, culture enthusiasts, and eco-conscious travelers alike, showcasing the country’s incredible biodiversity and cultural richness.

Argentina Tourism

Argentina Tourism will captivate attendees with the country’s stunning landscapes, rich culture, and unique culinary experiences. Argentina’s tourism board will highlight the renowned natural beauty of Patagonia, the world-class wine regions of Mendoza, the energetic urban culture of Buenos Aires, and the breathtaking Iguazu Falls. At WTM London, Argentina’s tourism representatives will focus on the country’s growth in luxury and adventure tourism, as well as its expanding culinary tourism scene. With Argentina’s distinctive blend of European and Latin influences, the board will emphasize immersive experiences, from tango dancing in Buenos Aires to savoring wines at the foothills of the Andes, appealing to those looking for authentic cultural journeys.

Ecuador Tourism

Ecuador Tourism will bring the diverse natural beauty of the Andes, Amazon, Coast, and Galapagos Islands to WTM London, positioning Ecuador as a top destination for nature lovers and eco-tourists. Known for its unparalleled biodiversity, Ecuador will highlight its commitment to sustainable tourism, with a focus on ecosystem preservation and support for indigenous communities. The Ecuadorian tourism board will emphasize the unique experiences each of its four regions offers, from wildlife conservation in the Galapagos to adventure activities in the Andes. Ecuador’s appeal lies in its dedication to providing authentic, off-the-beaten-path experiences that respect the environment and local communities.

Guyana Tourism

Guyana Tourism will introduce attendees to the allure of its untouched rainforests, unique wildlife, and dedication to eco-tourism. As a lesser-known gem in South America, Guyana offers pristine landscapes and cultural experiences closely tied to its indigenous communities. At WTM London, Guyana’s tourism board will showcase the country’s breathtaking natural attractions, including the impressive Kaieteur Falls, the expansive Rupununi savannahs, and vast rainforests. With a strong conservation focus, Guyana Tourism aims to position the country as a destination for adventurous travelers and eco-tourism enthusiasts looking for nature-focused, responsible travel options.

Top Industry Speakers

This year’s WTM London will feature high-profile industry speakers, offering attendees valuable insights into the latest travel trends and strategies. Key speakers include:

• Alessandro Cianciamino: Vice President, Airline Distribution EMEA, Sabre
• Cherrie Osborne: Director of Tourism, UK & Europe, Antigua and Barbuda Tourism Authority
• Christine Maguire: Global Vice President, TripAdvisor
• Colette Baruth: Vice President & Commercial Director, All Inclusive, Americas Commercial Services, Hilton
• Tom Starr: VP Media & Business Intelligence – Airlines, Airports, Destinations, Amadeus

As Brazil, Argentina, Ecuador, and Guyana each bring their distinct offerings to WTM London, the event promises a powerful Latin American and Iberian presence. This year’s World Travel Market is not only a platform for these countries to highlight their tourism potential but also an opportunity for attendees to build partnerships, gain insights, and discover fresh travel opportunities. With an impressive lineup of exhibitors, respected speakers, and a global audience, WTM London 2024 is poised to be the ultimate stage for travel professionals looking to deepen their industry knowledge, expand their networks, and foster new business avenues in the global travel market.

• Puerto Rico Takes Lead in Caribbean Tourism Search Rankings, Fueling Interest from U.S. and Latin America: Discover New Dimensions of the Destination

• American Airlines Flight from Buenos Aires to New York Returns Mid-Flight Following Mysterious Banging Noise, Prompting Armed Security Response

• Caribbean Region Showcases Its Vibrant Tourism Offerings at Latin America’s Largest Tourism Fair

• The Caribbean shines at Latin America’s largest tourism fair

• Buenos Aires, Guayaquil, Viña del Mar, and Puerto Vallarta Are These Top Destinations Boosting Christmas Celebrations for Globetrotters Seeking Unique Cultural Experiences?